Privacy Policy

Protecting your privacy is important to Boulder City Cruisin. This Boulder City Cruisin Privacy Policy (“Policy”) describes how Boulder City Cruisin and its subsidiaries and affiliated companies collect, use, and safeguard the personal information you provide on our website, and through or in connection with our mobile apps or other software- and Internet-enabled programs and services sponsored by Boulder City Cruisin (the “Site”) as well as information collected when you visit our stores or otherwise communicate or interact with Boulder City Cruisin.

Information Collection

Information Collected Automatically

Each time you visit the Site, we may automatically collect certain types of information. Some examples of automatic information we may collect are as follows:

  • We may record your internet service provider’s address, your internet protocol or IP address, the web page from which you came, your web browser software, the type of handheld or mobile device used to link to a web page, and the language settings on your web browser;
  • We may collect a record of your activity or your “clickstream” while visiting the Site;
  • We may use “cookies” of different types to recognize your computer. A cookie is a small text file that a website, online application, or e-mail may save to your internet browser and/or your computer’s hard drive for use in subsequent visits to the Site or other sites;
  • We may use web beacons, match scripts, pixel tags or similar technologies that allow us to know if a particular web page was visited, an email opened, links in the email utilized or if the advertisements on the Site or other sites were effective. In some instances, these technologies may allow us to match activities with particular users; and
  • We may collect any information you enter, share or that can be obtained from your use of our apps, games, contests, or promotions.

Information You Give to Us

We may collect any information, such as your first and last name, credit card number, email address, postal address, and telephone number that you provide when you interact with Boulder City Cruisin. Some examples are when you:

  • Make an online or in-store purchase;
  • Correspond with us;
  • Participate in an online survey;
  • Sign up for our rewards program or other program or club; or
  • Sign up for email and/or SMS news and alerts.

Combined Information

Information you provide at Boulder City Cruisin retail stores may be combined with information that you provide online at the Site, as well as with information about your interests and purchases we collect automatically. The information you provide to Boulder City Cruisin may also be combined with demographic and other information that is available from other sources in order to allow Boulder City Cruisin to better communicate with you and enhance our customer service and your shopping experience.

Do Not Track

Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, Boulder City Cruisin and the Site do not recognize DNT.

Information Use

We may use information about you for purposes described in this Privacy Policy or disclosed to you on the Site. For example, we may use information about you to:

  • Send you updates on the latest Boulder City Cruisin news, including information about new products, services, and offers that may be of interest to you including co-branded offers and affiliate and partner offers.
  • Process and manage your purchase and use of Boulder City Cruisin products and services, including your accounts and program participation.
  • Respond to your customer service inquiries, post your comments or statements on any blog or other online forum maintained on our website and other websites, or take other actions in response to your inquiries or other website activities.
  • Create personalized promotions by combining your personal information with non-personal information about you, such as the amounts and types of purchases you make or any benefits you receive through our programs.
  • Communicate with you about your orders or purchases, your services, accounts and program participation, a contest or sweepstakes you have entered, product recalls that may affect you, and your requests for information.
  • Learn more about our customers so that we can develop better products and services.

We participate in interest-based advertising and we or others may use information about you to deliver to you or allow you to see certain advertising based on your interests, searches you perform, the information you provide, or your activity on the Site or other websites.

Boulder City Cruisin may also use this information to analyze and manage its businesses. Aggregate or combined data is collected from online and offline facilities and may be used to enhance the ability of Boulder City Cruisin to communicate with you and to support business functions such as internal business processes, marketing, authentication, customer service, fraud prevention, and public safety and legal functions.

Any sweepstakes, raffles, surveys, games, or similar promotions offered by Boulder City Cruisin may be governed by specific rules and terms and conditions that are separate from and in addition to this Privacy Policy. By participating in any such sweepstakes, contest, raffle, survey, game, or similar promotion, you will become subject to those rules, including but not limited to receiving emails containing promotional communications and/or Boulder City Cruisin Loyalty Rewards or Player’s Rewards information.

We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.


If you provide us with your email or postal address, or have done so in the past, we will ask you if we can use it to send you updates on the latest Boulder City Cruisin news. If you do not want us to contact you, you can choose to “opt out,” and Boulder City Cruisin will respect your wishes.

If you opt out of receiving promotional communications from us whether online or on your mobile device, we may still send you non-promotional communications such as emails about your Boulder City Cruisin account, if you have one, or our ongoing business relations.

Sharing Your Personal Information

With Third Parties

Boulder City Cruisin may share your personal information with third parties, including as set forth below.

With Other Parts of our Business and our Business Partners

Personal information collected by any part or department of Boulder City Cruisin’s business will be used in accordance with this Privacy Policy and may be shared with other parts or departments of Boulder City Cruisin’s business and with our business partners, including third parties, for use in accordance with this Privacy Policy.

With our Service Providers

Boulder City Cruisin may share your personal information with companies that provide support services to us. Some examples of things service providers may do that may involve your personal information are:

  • Authorization of credit card and check transactions, order fulfillment, sweepstakes and contests, our rewards program, and co branded or joint product and service promotions.
  • Developing, hosting, or maintaining the Site on behalf of Boulder City Cruisin.
  • Warehousing product, personalizing product, and performing order fulfillment and shipping services on behalf of Boulder City Cruisin or on your behalf and at your request.
  • Aggregating customer information and/or improving customer service. We may then share such aggregated information with prospective marketing partners and advertisers.
  • Marketing our products and services (such as email vendors).

These service providers are granted access to some or all of your personal information as necessary and may use cookies (as defined above and below) or other automatic collection technology on our behalf. The service providers are contractually restricted in the ways they may use your personal information.

In Connection with Business Transfers

In the event that a division, part or all of Boulder City Cruisin is bought, sold or otherwise transferred, or is in the process of a potential transaction, customer information will likely be shared for evaluation purposes and included among the transferred business assets.

To Comply with Laws

Boulder City Cruisin may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process, or to protect the interests or safety of its visitors and customers, Boulder City Cruisin employees, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Data Security

Boulder City Cruisin is fully committed to data security. We use industry-standard security techniques on the Site to help protect against the loss, misuse, or alteration of information collected from you at the Site. However, while we strive to protect your personal information, we cannot ensure the security of the information you transmit to us. In this regard, we urge you to take every precaution to protect your personal data while you are on the Internet. At a minimum, we encourage you to make sure that you are using a secure browser as you surf the Internet.


We use PayPal and Stripe as our e-commerce platforms that allow us to sell our products and other services to you. 

Your data is stored through Paypal’s or Stripe’s data storage, databases and the general PayPal application. They store your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then PayPal or Stripe stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers

Cookies Policy

The Site uses “cookies,” which are small pieces of information stored by your browser or other application on your computer’s browser or hard drive. The cookies are used to connect your computer with information stored about your online activity, searches, preferences, and product purchases both within the same website visit to the Boulder City Cruisin and/or other websites. (Some examples of this data include your account preferences, user specific information on pages accessed, searched terms or addresses entered, and previous visits to the site.) The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive new cookies or how to disable cookies altogether. If you reject cookies, you may not be able to participate in certain activities or receive a promotion tailored to you. The Site does not control and does not guarantee the effectiveness of browser-based tools for managing cookies.

We or our partners may also use Flash cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash or similar technology that may be built into your computer or downloaded or installed by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, and personalize and store your settings. 

Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys. They help us improve our Site by measuring which areas are of greatest interest to customers. They may be recognized by other sites or by our marketing or business partners. Flash cookies are different from browser cookies and the cookie management tools provided by your browser may not remove Flash cookies. Click here to learn how to manage privacy and storage settings for Flash cookies. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.

We may also use web beacons, which are electronic images that may be used on our website or in our emails. We use web beacons to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon.

Network Advertising

We may also enter into agreements with third parties that possess technology that allows the Site to use targeting or advertising cookies to see which areas and features are popular, count visits to our Site and customize the advertising and marketing messages you receive on the Site. This information may be shared with these third parties for this purpose. The Site may use Google Analytics and the third-party cookie DoubleClick to optimize our Site based on the traffic we receive and assist with marketing. To learn more about Google Analytics, including options for opting out and/or managing the ads you may see online please visit: Additional information regarding online advertising is available at:

Updates or Changes to Your Information

You may update or change your personal information by emailing us at [email protected].

Children’s Privacy

The Site does not knowingly solicit or collect personally identifiable information online from children under the age of 13 without prior verifiable parental consent. If Boulder City Cruisin learns that a child under the age of 13 has submitted personally identifiable information online without parental consent, it will take all reasonable measures to delete such information from its databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personally identifiable information we have collected from children under 13, please send an email to [email protected] to notify us.

Company Commitment to Privacy

Boulder City Cruisin’s privacy policy is subject to change at any time and without notice. For updates, please return here. You agree that the information that we gather now will be subject to the Privacy Policy in effect at the time of use.

Contact Us

If you have questions or concerns about this Privacy Policy, please feel free to call us at (702) 210-0677 or email us at [email protected]

Your California Privacy Rights

This privacy policy describes how we may share your information for marketing purposes, as described above. California residents are entitled to request and obtain from us once per calendar year information about any of your personal information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. 

To request this information and for any other questions about our privacy practices and compliance with California law, please contact us by sending an email to [email protected].